How effective is billboard advertising in Beijing, China?

Very effective!

While the workers were putting up our first billboards in front of our block in JianWai SOHO, within 10 minutes, we had our first visitor knocking on our door.

Billboard advertising is surprisingly effective in Beijing

He was an adult student who had been taking design classes in another school in the same neighbourhood and he had been considering studying photography as well. He would be starting his new classes with us this friday as he decided to sign up with us immediately.